Older TikTok users are using the online platform, regarded as the virtual playground of teenagers, to defy ageist stereotypes of elderly people as technophobic and frail.
Research has found increasing numbers of accounts belonging to users aged 60 and older with millions of followers. Using the platform to showcase their energy and vibrancy, these TikTok elders are rewriting expectations around how older people should behave both on and off social media.
The immense reach that these older TikTok users have means they have the potential to transform negative age stereotypes that proliferate on social media.
The paper looked at 1,382 videos posted by TikTok users who were aged 60 or older and had between 100,000 and 5.3 million followers. In total, their videos, all of which explicitly discussed their age, had been viewed more than 3.5bn times.
Analysis by the Pew Research Centre has found a remarkable uptake of technology by older Americans during recent years: in 2000, 14% of people aged 65-plus were internet users; in 2019, it was 73%. Only half of adults owned smartphones in 2014, 81% of those aged 60 to 69 have them today.
@grandadjoe1933
@grandma_droniak
@grandmaann2
@its_j_dog
@dolly_broadway
The latest video for her 1 million followers shows 89-year-old Dolores Paolino dressing up in a Marilyn Monroe-type dress and telling Kim Kardashian she looks better in it than her.
